Ravi, a CFP professional, is engaged by a new client for one narrow purpose: to review the client's existing disability income policy and advise whether to replace it. No financial planning engagement is agreed, and Ravi bills a flat hourly fee. One of the replacement policies he is considering pays his firm a materially higher commission than the others. Under the CFP Board Code of Ethics and Standards of Conduct, what standard of conduct governs the recommendation Ravi is about to make?
- ARavi owes a suitability obligation only, because the engagement is limited to a single insurance product and the client has declined financial planning.
- BRavi owes the fiduciary duty only from the point the client accepts the recommendation and the replacement policy is actually placed and paid for.
- CRavi owes the fiduciary duty at all times when providing Financial Advice, so the narrow engagement limits the subject matter he must consider but does not reduce the duty he owes on it. Correct
- DRavi owes the fiduciary duty only if the client later expands the engagement so that it requires integrated advice across several financial planning subject areas.
Why A is wrong: Tempting because insurance sales outside a planning engagement are often regulated on a suitability basis by state insurance law, but CFP Board sets its own higher bar for a CFP professional, and that bar does not drop to suitability for a narrow engagement.
Why B is wrong: Tempting because the commission is earned at placement, but the duty attaches when the advice is given, not when it is implemented. A recommendation the client rejects was still made under the fiduciary duty.
Why C is correct: Correct. The Code and Standards attach the fiduciary duty, comprising the duties of loyalty, care and following client instructions, to any Financial Advice, and a recommendation to replace an insurance policy is Financial Advice. Scope limits the breadth of the analysis, not the standard applied to it.
Why D is wrong: This confuses two separate tests. Whether the engagement requires integrated advice decides if the Practice Standards for the Financial Planning Process apply. The fiduciary duty applies to Financial Advice regardless of that answer.