CIPP-US - State Privacy Laws - Section 5.2

Apply the California Consumer Privacy Act as amended by the California Privacy Rights Act, including consumer rights, business obligations, and opt-out mechanisms.

Apply the CCPA as amended by the California Privacy Rights Act to identify consumer rights, including access, deletion, correction, portability, and opt-out of sale or sharing, and the matching business duties for notices, response timelines, and service-provider contracts. Distinguish opt-out of sale from the right to limit sensitive personal information, and note the CPPA enforcement role.

CCPACPRACalifornia Privacy Rights ActOpt-out of sale

Practice question for this objective

Free sampleState Privacy Lawshard

A California consumer contacts a covered retailer that collects her precise geolocation and her stored payment-card details. She wants to know which rights the CCPA as amended by the CPRA actually gives her over this data. Which two statements correctly describe rights the CCPA as amended grants her? (Select TWO.)

  • AShe may compel the retailer to obtain her opt-in consent before it collects any sensitive personal information from her at all.
  • BShe may request that the retailer correct inaccurate personal information it maintains about her, taking account of its nature and purpose. Correct
  • CShe may bring a private lawsuit against the retailer for any violation of her access, correction, or deletion rights under the statute.
  • DShe may direct the retailer to limit its use and disclosure of her precise geolocation to what is necessary to provide the requested goods or services. Correct
  • EShe may demand deletion of all personal information the retailer holds with no exception, including data the retailer needs to complete her pending transaction.
The CCPA as amended by the CPRA grants California consumers both a right to correct inaccurate personal information and a right to limit the use of sensitive personal information. The CPRA introduced both a correction right and a right to limit the use of sensitive personal information, which operates as a post-collection opt-out rather than a pre-collection opt-in. The opt-in framing belongs to the other states, the private right of action reaches only qualifying breaches, and deletion carries statutory exceptions, so those three options are wrong.

Why A is wrong: Opt-in consent before collecting sensitive data is the Virginia, Colorado, and Connecticut approach; California instead gives a right to limit use after collection, so this misattributes another model's rule.

Why B is correct: The CPRA added an express right to correct inaccurate personal information, requiring commercially reasonable efforts to fix it given the data's nature and the processing purpose.

Why C is wrong: Tempting because the CCPA has a private right of action, but that action is confined to certain breaches caused by unreasonable security, not to general rights violations, which the CPPA and Attorney General enforce.

Why D is correct: Precise geolocation is sensitive personal information, so the right to limit lets the consumer cap its use and disclosure to what is reasonably necessary to deliver the service she requested.

Why E is wrong: The deletion right is real, but it is subject to enumerated exceptions such as completing a transaction the consumer requested, so an absolute no-exception deletion right overstates the law.

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