A Colorado-based streaming service wants to process customers' precise geolocation and inferred sexual orientation to refine recommendations. Under the Colorado Privacy Act, what must the controller do before this processing?
- AObtain the consumer's consent before processing, because precise geolocation and data revealing sexual orientation are sensitive data. Correct
- BProvide a clear notice and allow the consumer to opt out of the processing at any point after it begins.
- CConduct a data protection assessment and rely on legitimate interests, which substitutes for consent when processing sensitive data.
- DRegister the processing activity with the Colorado Attorney General and wait for written approval before launch.
Why A is correct: Correct: the CPA prohibits processing sensitive data without first obtaining consent, and both precise geolocation and data revealing sexual orientation fall within the Act's definition of sensitive data.
Why B is wrong: Tempting because opt-out applies to targeted advertising, sale, and certain profiling, but wrong: sensitive data under the CPA requires affirmative opt-in consent, not a notice-and-opt-out approach.
Why C is wrong: Tempting because the CPA does require assessments for high-risk processing, but wrong: an assessment does not replace the consent requirement that sensitive data triggers, and the CPA has no legitimate-interests exception to that consent.
Why D is wrong: Tempting because the CPA gives the Attorney General rulemaking and enforcement authority, but wrong: there is no pre-clearance or registration-and-approval step for processing sensitive data under the Act.