A marketing coordinator at a small charity is preparing for a trustee workshop next week, where trustees want to choose a spring fundraising campaign from options that differ in cost and audience. Her prompt "What is the best fundraising campaign for us?" returned one idea with a confident justification. What should she do next?
- AAsk for a broad set of distinct ideas that vary in cost, audience and effort, without ranking yet Correct
- BAsk Claude to set out the evidence and reasoning behind that one idea so trustees can trust it
- CResend the same question several times and collect whichever different ideas come back
- DUse research to find the single campaign that raised the most for similar charities last year
Why A is correct: Brainstorming prompts should ask for range rather than one answer. Requesting many distinct ideas across cost, audience and effort, and holding off on ranking, gives the trustees the varied options they said they want to choose from.
Why B is wrong: Asking for reasoning and evidence is good practice for analysis, and trustees may want justification. It still leaves a single idea, while the workshop needs a spread of options for the trustees to choose from.
Why C is wrong: Repeating the prompt can produce some variation and feels like a fast way to get more ideas. The question still asks for the one best campaign, so results may cluster on similar ideas with no deliberate spread across cost and audience.
Why D is wrong: Grounding the choice in what worked elsewhere sounds evidence-led. It narrows the output to one campaign again and ignores the differences in cost and audience the trustees want to weigh for this charity.