CIPP-E - Compliance with European Data Protection Law and Regulation - Section 5.3
Understand the compliance requirements for processing personal data for marketing activities and the rules for online behavioural targeting, including EDPB guidelines.
Describe the rules governing direct marketing under the GDPR and the ePrivacy Directive, including the opt-out right for existing customers and consent requirements for new contacts. Apply EDPB guidelines on behavioural targeting to evaluate whether a personalised advertising programme is compliant.
direct marketingbehavioural targetingePrivacy Directiveopt-out
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