Under FINRA Rule 2210, which requirement generally applies to a retail communication before a member firm uses it?
- AA registered principal must approve it before the earlier of its use or filing with FINRA, unless a stated exception applies. Correct
- BIt must be filed with and approved by the SEC's Division of Trading and Markets before the firm may first use it.
- CIt requires no supervisory review at all because retail communications are exempt from the content standards.
- DIt must be pre-cleared by the MSRB whenever the communication mentions any municipal or corporate security.
Why A is correct: Rule 2210(b) requires an appropriately qualified registered principal to approve each retail communication before the earlier of its use or filing, subject to limited exceptions.
Why B is wrong: Filing, where required, goes to FINRA's Advertising Regulation Department, not the SEC, and prior SEC approval of communications is not the mechanism Rule 2210 uses.
Why C is wrong: The opposite is true: retail communications are the most heavily supervised category and are fully subject to the content standards.
Why D is wrong: The MSRB does not pre-clear firm communications; municipal advertising has its own MSRB rules, but Rule 2210 approval runs through a member's registered principal.