Brightwater Utilities has launched a customer self-service portal, buying capable software and reliable hosting, yet most customers still phone the contact centre because staff were never retrained to promote the portal and no one owns its adoption. A review asks which of the four dimensions of service management has been under-resourced, leaving the service unbalanced. Which dimension is it?
- AValue streams and processes, because the way the portal fits into the customer journey has not been arranged into an effective sequence of activities.
- BPartners and suppliers, because the hosting is provided by an external party that has not delivered the portal to the agreed standard.
- COrganizations and people, because the roles, skills, ownership and culture needed to promote and support the portal were not put in place. Correct
- DInformation and technology, because the portal software and its hosting platform are not fit for the purpose customers expect.
Why A is wrong: Tempting because low adoption can look like a broken workflow, but the shortfall described is missing roles, ownership and skills rather than an undefined or poorly ordered set of activities.
Why B is wrong: Tempting because hosting is outsourced, but the hosting is described as reliable and the capable software is delivered, so the supplier is meeting need and the gap is internal.
Why C is correct: Correct: the neglected elements are staff skills, defined responsibilities and adoption ownership, and investing in technology while under-resourcing people leaves the service unbalanced.
Why D is wrong: Tempting because the portal is a piece of technology, but the software and hosting are stated to be capable and reliable, so the technology dimension is adequately resourced.